design niche, surface pattern designers

Design Niche

A combination of your niche, your unique style and your market focus as a print designer.

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Here are some tips on how print designers can overcome the imposter syndrome, build confidence, and succeed. If you’re a print designer struggling with feelings of self-doubt or personal incompetence in spite of your education, experience, or background, you’re not alone. This is quite common in our industry, and that’s why I want to focus […]

How Print Designers Can Deal with Imposter Syndrome

Print Life

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Tips to create apparel print design portfolios that help you land your dream job and clients and grow your print design business. If you want to succeed in the apparel print design space, you’ll want to focus on building a profitable portfolio.   I cannot stress the importance of a high-quality portfolio for all apparel print […]

How to Make a Profitable Apparel Print Design Portfolio

Portfolios

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Creatives have it easy when it comes to branding. Since YOU are your brand, what inspires you, what you create and even how you create are part of your brand identity. Where you have been and where you are going are all part of your ‘brand’ story. The creative work you do every day gives […]

Building Authentic Brand

The Design Path

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Today we’re going to be talking about the importance of a market focus as a print designer in the apparel space. The three main reasons to have a market focus have been outlined below to help you see how this can begin to shape your career and impact the success that you’ll find along your […]

The Importance of A Market Focus

The Design Path

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Have you ever felt stuck trying to identify your unique style as a print designer?

Three M’s to identifying your unique handwriting

The Design Path

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Once creative direction has been established it is important to get on the same page

4 Questions to ask your client before beginning a custom print

Careers

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If fabric is the hand, then the prints are the heart.

Prints are the heart of fashion

Print Life

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branded vision board, novella royale, print life

While working through the content for my workshops, it struck me how important a branded vision board is to our whole process as designers. For those of you who have attended any of my workshops, you might have already done this. But for those of you who have not, I wanted to share that process […]

The Branded Vision Board

The Design Path

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freelance print designer, freelance life, work from home

There are so many paths you can take to find yourself with a beautiful career as a freelance print designer. The most important place to start is by answering some very important questions about what it is you want from your career. Do you want to work from home and make your own schedule or […]

Getting started as a freelance print designer

Careers

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